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Assessment Brief

Netflix's Marketing Department wants to exploit social media in promoting their new TV show... they have contacted your PR company to get there message "out there"...

 

In small groups, students are to produce audio-visual and photographic promotional material for products/services using their TV Show. Examples of similar Television Show focussed promotional campaigns include Regular TV slot, Live Concert promotion, Charity campaigns, Skincare endorsement. Students will use Digital video cameras, Adobe Premiere Pro and After Effects.

 

The Marking Key can be found here.

 

 

After creating your TV Show Opening Credits form small groups (no more than 4) to determine the focus on your campaign. You need to discuss what product or service your TV Show cast will be promoting as well as what cross-platform mediums you will be producing material for. Use the Synopsis and Storyboard attached. You may have all the footage you need from your initial shoot, so consider using some of that material also, and focus on Photographs.
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Once you have chosen a focus, you need to allocate production roles. 

 

  1. Director/ Synopsis:

  2. Cinematographer/ Storyboard:

  3. Sound Designer:

  4. Properties:

(NB. if you have less than four members, you can double up on roles)

 

After filming has wrapped, you will each need to individually use this material to create your own cross platform promotion. Allocate Post-Production Roles for the following

 

  1. Social Media Campaign:

  2. Webisode (at least one):

  3. Mobisode (at least one):

  4. A Wix for your Show and Audience group (you can post all the group's work here):

(NB. if you have less than four members, you only need to create one AV piece per group member)

 

Everyone must be using the Adobe Creative Suite to edit their productions. Adobe Premiere Pro will be your main editing tool, but you are expected to use Adobe After Effects, and possibly Photoshop to enhance certain aspects of your projects. You will be assessed on how well you are choosing the appropriate software to creatively produce your final product.

 

Due Date: Friday Week 8.

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