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NEW MEDIA

Communicating to the world creatively using technology...
Cross Platform Marketing

 

Your task is to create a cross platform marketing campaign for your television show. Use the platforms listed to the right as your mediums.

Social Media

 

Celebrities or promoters use these platforms (Such as Twitter, Facebook etc) as a blog to get audiences believing they are personal friends with celebrities.

 

Use quick personal comments, still images (Selfies etc) as well as behind-the-scenes short outtakes or interview films in this medium to give it that "personal touch"

Webisodes/ Youtube

 

A "webisode" is a short episodic story or series of short advertisements that is often used as extras for television shows to engage viewers in the narrative, or as a serial solely produced on Youtube.

 

These work like traditional television adverts, but focus on quick montage edits to get audience members hooked quickly so they dont 'click' away.

Mobisodes

 

A "Mobisode" is a short episode, or teaser trailer for a television show, or product launch distributed directly to the mobile phones of subscribers to official websites or facebook pages.

 

As it is sent as an MMS, they need to

be short, punchy and give a URL link for more information or time and place for the launch, the less text the better.

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